Fair Share Project

The Fair Share project aims to foster Fair Trade initiatives by providing the fair trade entrepreneurs with an online and interactive training program to improve their capacities to run their Fair Trade projects.

Read more about the Fair Share project and/or about Fair Trade.

What is Fair Share

The Fair Share project aims to support Fair Trade initiatives by providing fair trade entrepreneurs with a tailor-made training programme that meets their needs in terms of capacity building. The objective is to develop Fair Trade entrepreneurs’ abilities to run and manage their businesses on the various dimensions that define a Fair Trade enterprise: the identity, the social and economic component and the organisational and governance structure.

The Fair Share project works in successive steps to design the training programme and make it relevant to fair trade entrepreneurs’ needs and expectations. A mapping of existing training dedicated to fair trade and/or social entrepreneurs, and the identification of training needs and expectations the first step that will help design an original and relevant training programme. The second step consists of the development of the training content and of an innovative and interactive e-learning environment, which will be tested in real-life conditions in the third step. The next steps concern the validation, dissemination and impact assessment of the learning outcomes and the e-learning programme as a whole.

The Fair Share project, and particularly the e-learning program and platform, are targeting the Fair Trade entrepreneurs in priority, but they also intend to reach other audiences such as social entrepreneurs, teachers, schools, universities, etc.

Learn more about Fair Trade and discover the e-learning platform!

 What is Faire Trade

Fair Trade

“If you want to go fast, go alone. If you want to go far, go together”
(African Proverb)

Fair Trade is a trading partnership based on dialogue, transparency and respect that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South. But Fair Trade is more than just trading: it demonstrates that greater justice in world trade is possible, it highlights the need for change in the rules and practice of conventional trade and it shows how a successful business can also put people first.

Core Fair Trade Principles:

  1. Market access for marginalised producers: Many producers are excluded from mainstream and added-value markets. Fair Trade helps producers realise the social benefits to their communities of traditional forms of production. It also helps shorten trade chains so that producers receive more from the final selling price of their goods.
  2. Sustainable and equitable trading relationships: The economic basis of transactions within Fair Trade relationships takes account of all costs of production including the safeguarding of natural resources and meeting future investment needs. There is a commitment to a long-term trading partnership that enables both sides to co-operate through information sharing and planning.
  3. Capacity building & empowerment: Fair Trade relationships assist producer organisations to understand more about market conditions and trends and to develop knowledge, skills and resources to exert more control and influence over their lives.
  4. Consumer awareness raising & advocacy: Fair Trade relationships provide the basis for connecting producers with consumers and for informing consumers of the need for social justice and the opportunities for change.
  5. Fair Trade as a “social contract”: Fair Trade transactions exist within an implicit “social contract” in which buyers agree to do more than is expected by the conventional market, such as paying fair prices. In return for this, producers use the benefits of Fair Trade to improve their social and economic conditions. In this way, Fair Trade is not charity but a partnership for change and development through trade.

(From Charter of Fair Trade Principles, 09 December 2013 – www.wfto.com)


Discover A World of Fair Trade Producers: http://vimeo.com/74713711

Fair Trade as innovative business model

“We must learn to dream again, but keeping our eyes wide open”
Frans Van der Hoff, founder of Max Havelaar, the first Fairtrade label in 1988

Fair Trade has led the way in encouraging and enabling consumers to consider the social, economic and environmental consequences of their purchases: informed consumer choices provide crucial support for wider campaigning to reform international trade rules and create a fairer economic system.

Fair Trade products are goods and services that are produced, traded and sold in accordance with Fair Trade principles and, wherever possible, verified by credible and independent assurance systems: 

  • WFTO (WFTO Guarantee System) – The integrated supply chain route whereby products are imported and/or distributed by organisations that have Fair Trade at the core of their mission and activities and combine their marketing with awareness-raising and campaigning, mostly in Fair Trade Shops;
  • FLO (Fairtrade-Certified) – The product certification route whereby products complying with international standards are certified indicating that they have been produced, traded, processed and packaged in accordance with those international standards and marketed through supermarkets.

(From Charter of Fair Trade Principles, 09 December 2013 – www.wfto.com)



Discover the Fair Trade chain, from production to sale: a unique value trait of the WFTO that comprises Fair Trade producers, exporters, importers and retailers. The Universe of Fair Trade: http://vimeo.com/74927625